Privacy policy


Data Controller: Modern Hype Shop — Calle República Dominicana 11, Velilla de San Antonio, M 28891, Spain. Email: contact@modernhypeshop.com | Phone: +34 684 990 432


Our Commitment

Modern Hype Shop is committed to protecting your personal data. As a business registered in Spain serving customers in the UK and US, we comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, EU GDPR, and applicable US privacy laws including the California Consumer Privacy Act (CCPA) where applicable.


Data We Collect

  • Full name, email address, billing and delivery address

  • Payment information (processed securely — we do not store card details)

  • Phone number (if provided)

  • Browsing behaviour and purchase history on our website

  • IP address, device type, and browser information

  • Communications you send to us


How We Use Your Data

  • To process, fulfil, and deliver your orders

  • To communicate about your order status and delivery

  • To respond to customer service enquiries

  • To send marketing communications (only with your explicit consent)

  • To improve our website and customer experience

  • To comply with legal and tax obligations


Legal Basis for Processing

We process your data on the basis of contractual necessity, legitimate interests, legal compliance, and consent (for marketing). US customers may have additional rights under state privacy laws including the right to opt out of the sale of personal information.


Data Sharing

We do not sell your personal data. We share data only with trusted service providers including Shopify, payment processors (PayPal, Klarna), and delivery couriers, solely to operate our business and fulfil your orders.


Your Rights

UK customers: under UK GDPR, you have the right to access, rectify, erase, or restrict processing of your personal data. US customers: you may have rights to access, delete, or opt out of certain data processing under applicable state law. Contact us at contact@modernhypeshop.com to exercise your rights.


Data Retention

Order data is retained for 7 years for legal and tax compliance. Marketing data is held until you withdraw consent or request deletion.


Cookies

Please refer to our Cookie & GDPR Policy for full details on how we use cookies.